The Circular Solution for our Planet

The Reuse Solution

Reuse Consultancy

Providing a systems approach to reuse.





Reuse: The New Norm

Providing a systems approach to a circular solution for the planet.






Achieving The New Reuse Norm

Significant steps on the journey to reuse as the new norm

A Systems Approach

One reuse solution does not fit all circumstances, product sectors and retail types. 


High levels of standardisation will be required for some sectors, such as FMCG, bottled beverages, B2B and food on the go. Yet very little standardisation is needed for events and venues which operate as a closed system.


Standardisation is the core aspect of a seamless, convenient, cost effective reuse system. Automated washing, drying and sorting, along with collection points and redistribution rely upon standardisation.

Standardisation is essential to provide the level of consumer convenience required. Consumers should not be required to sort different reuse packaging, but be able to drop off or have collected the used packaging  in mixed formats. This is similar to recycling. 

Hubs at the Heart

Standardisation leads to a hub approach for reuse. Centralised reuse facilities can provide washing, sorting, replenishment for some companies, and redistribution. 

Logistics companies could be central to this development.

End of Use Matters

The end of use matters for the consumer. For reuse to become the new norm, reusable packaging needs to be as simple to use and return as single use is to use and throw away. 

The location of end of use defines the method and level of complication of the return process. End of use can occur on site of supply which provides a closed loop return. End of use can occur at home which provides a collection method similar to recycling or consumers returning to collection points similar to bottle banks. End of use can occur on the street which is similar to single use coffee cups, food on the go and other packaging items. This end of use point can be municipal waste bins, fuel stations,  public spaces. Collection from these multiple end of use points is the most complicated end of use senario. 

Data Collection

The importance of Tags and QR codes

RFID tags are important for reuse systems for monitoring many aspects of the system.

  • Return rate
  • Washing standards
  • Pooling
  • Time in use
  • Location
  • Ownership / Sorting

QR codes are suitable for consumer scanning for opening app information:

  • Map of drop of points
  • Rewards, deposits and fees
  • Promotions
  • Sustainability information


Combined RFID and QR code is best for reuse systems

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